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A graduate of the University of Florida's School of Engineering, Sabine founder and CEO Doran Oster built the company based on innovation and quality. "Some people go into business distributing other people's products, or making products that are similar to everyone else's product, but cheaper," Oster said. "That's what I call a 'me too' product. We don't have the resources to do things cheaper than our international competitors. A Sabine product has to be something new or something substantially better than what's on the market." Sabine, Inc. began as a guitar repair/flute manufacturing shop in 1971 in Gainesville, Florida. The company added accessories and guitars to the retail store's inventory and with a special attention to customer service, Sabine Music Center soon became the largest music and instrument retailer in North Central Florida. Oster refocused the company back to manufacturing with the invention of the "best capo ever made." Emphasis on manufacturing continued with the introduction of the company's first electronic product, the MT-4001 quartz metronome. Sabine introduced its first tuner, the ST-1000, in 1987, and by 1990 it became the best-selling chromatic tuner in the United States. Sabine then pioneered the world's first automatic feedback controller, the FBX Feedback Exterminator, in 1990. The FBX won the 1991 Technical Excellence and Creativity Award for "Outstanding Technical Achievement," was named "Pick Hit" at the 1992 National Association of Broadcasters Convention, was chosen as "Product of the Year" by the British Professional Light and Sound Association in 1993, and was a finalist for Discover Magazine's Technological Innovation Award in 1996. In 1999, Sabine introduced the next step in wireless systems: True Mobility® Wireless Microphone Systems with on-board FBX Feedback Exterminator®, compressor/limiter and de-esser. No other wireless system offers the True Mobility's freedom from feedback or the ability to tailor the sound of individual inputs. The easy-to-use controls and 1-U size make it a must for performers, pastors/preachers and boardroom execs alike. Sabine recently began shipping the new SWM7000 Series 2.4 GHz Wireless Microphone Systems - a tremendous breakthrough in wireless technology. With Sabine�s onboard DSP: FBX, Compressor/Limiter, De-esser and Microphone SuperModeling™ - and the freedom of the 2.4 GHz band, the SWM7000 has set the new standard for the wireless industry. Users of Sabine products include: The White House, the Vienna State Opera House, the Australian Parliament, the United Nations Headquarters, SeaWorld Adventure Parks, the Walt Disney Company, NASA, the Rolling Stones, the BlackEyed Peas, Universal Studios, the Vatican, the Oprah Winfrey Show, the David Letterman Show and many others. |
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By ANTHONY CLARK |
ALACHUA - Doran Oster made out pretty well for a guy who said he wasn't good enough to pursue his first two career interests. He was a serious classical flutist in high school - almost majoring in music - but realized he probably wasn't in the top 1 to 2 percent of those who can actually make a living at it. He studied industrial engineering at the University of Florida, but after graduation decided that wasn't for him. What he was good at was fixing his friends' guitars, a skill he parlayed into the Sabine String Shop, opening in downtown Gainesville in 1971. That evolved into one of the largest music retail shops in the region by the mid-1980s. The business would evolve again when a guitar tuner Oster developed in conjunction with a UF professor became the best-selling tuner in the nation. He closed his retail operation in 1992 and, with proceeds from the tuner, developed digital anti-feedback technology that would go in rack-mounted hardware and later in wireless microphone systems.
That led to his first patent, a capo that allows string instruments to stay in tune. Over the years, his retail shop would move from University Avenue to North Main Street and then NW 13th St.He rented manufacturing space behind Mother Earth and sold capos at music stores around the nation. Manufacturing would eventually move to NW 6th Street. He discontinued capos when the ST-1000 tuner took off and closed his retail business in 1992. With the money from the tuners, Sabine set out to solve the problem of acoustic feedback. They were able to isolate feedback from other sounds and program digital sound processors to eliminate the feedback between mics and amplifiers.The same feedback elimination technology would later go in Sabine's wireless microphones. The mic systems are built to use rechargeable batteries. Sabine built a 45,000-square-foot manufacturing facility in Alachua in 1996. The company has had as many as 70 employees, but is down to about 40 as some of its metal and plastic manufacturing is now done in China. Oster said he was one of the last in the audio industry to outsource. "We add the secret sauce here - the circuit board design and assembly." Sabine products are sold directly to professional sound system installers. Oster would not reveal sales or production figures. Recent customers include Brigham Young University, which installed wireless systems in every classroom, and the Venetian casino in Macau, China. Oster said 40 percent of his products are exported. Anthony Clark can be reached at 352-374-5094 or anthony.clark@gvillesun.com. |
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Doran Oster 13301 US Highway 441, 65 (Administrative, Engineering, Sales & Marketing, Production) 58 70 37 (Since 1971)
Adaptive Audio Equipment® Products 30% per year ST-1100 designated
best-selling chromatic tuner in U.S. since 1989 RT-1601
designated "Most Innovative Accessory Product" FBX Feedback Exterminator® won 1991 Technical Excellence and Creativity Award for "Outstanding Technical Achievement" FBX
named Pick Hit at 1992 NAB Convention FBX named 1993 Product of the Year by British Professional Light & Sound Assoc. REAL-Q received 1995 PLASA Commendation for Product Excellence REAL-Q
a finalist for 1996 DISCOVER Award for Technological Innovation GRAPHI-Q
named 1999 Blue Ribbon Editor's Choice FBX, REAL-Q, AX-Tuner and ClipGuard patents granted Robotic assembly added Doubled employee number and facility floor space in past four years Lean Manufacturing instituted Joe Nguyen, Director of Sales |
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